BreadTalk: Managing an expanding brand portfolio
The Singapore-based company has expanded into foodcourts and restaurants in 17 countries. How can it manage its burgeoning portfolio of brands?
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Institutional Knowledge at Singapore Management University
2016
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| Online Access: | https://ink.library.smu.edu.sg/pers/194 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1174&context=pers |
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sg-smu-ink.pers-11742017-03-03T06:40:54Z BreadTalk: Managing an expanding brand portfolio Singapore Management University The Singapore-based company has expanded into foodcourts and restaurants in 17 countries. How can it manage its burgeoning portfolio of brands? 2016-03-01T08:00:00Z text application/pdf https://ink.library.smu.edu.sg/pers/194 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1174&context=pers http://creativecommons.org/licenses/by-nc-nd/4.0/ Perspectives@SMU eng Institutional Knowledge at Singapore Management University Asian Studies Business Administration, Management, and Operations Food Processing |
| institution |
Singapore Management University |
| building |
SMU Libraries |
| country |
Singapore |
| collection |
InK@SMU |
| language |
English |
| topic |
Asian Studies Business Administration, Management, and Operations Food Processing |
| spellingShingle |
Asian Studies Business Administration, Management, and Operations Food Processing Singapore Management University BreadTalk: Managing an expanding brand portfolio |
| description |
The Singapore-based company has expanded into foodcourts and restaurants in 17 countries. How can it manage its burgeoning portfolio of brands? |
| format |
text |
| author |
Singapore Management University |
| author_facet |
Singapore Management University |
| author_sort |
Singapore Management University |
| title |
BreadTalk: Managing an expanding brand portfolio |
| title_short |
BreadTalk: Managing an expanding brand portfolio |
| title_full |
BreadTalk: Managing an expanding brand portfolio |
| title_fullStr |
BreadTalk: Managing an expanding brand portfolio |
| title_full_unstemmed |
BreadTalk: Managing an expanding brand portfolio |
| title_sort |
breadtalk: managing an expanding brand portfolio |
| publisher |
Institutional Knowledge at Singapore Management University |
| publishDate |
2016 |
| url |
https://ink.library.smu.edu.sg/pers/194 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1174&context=pers |
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1681132548318560256 |