Shopper marketing: Moving online
The advent of smartphones have changed the way advertisers induce shoppers to buy
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Institutional Knowledge at Singapore Management University
2015
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| Online Access: | https://ink.library.smu.edu.sg/pers/235 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1201&context=pers |
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sg-smu-ink.pers-12012017-03-06T01:59:23Z Shopper marketing: Moving online Singapore Management University The advent of smartphones have changed the way advertisers induce shoppers to buy 2015-09-01T07:00:00Z text application/pdf https://ink.library.smu.edu.sg/pers/235 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1201&context=pers http://creativecommons.org/licenses/by-nc-nd/4.0/ Perspectives@SMU eng Institutional Knowledge at Singapore Management University Advertising and Promotion Management E-Commerce Technology and Innovation |
| institution |
Singapore Management University |
| building |
SMU Libraries |
| country |
Singapore |
| collection |
InK@SMU |
| language |
English |
| topic |
Advertising and Promotion Management E-Commerce Technology and Innovation |
| spellingShingle |
Advertising and Promotion Management E-Commerce Technology and Innovation Singapore Management University Shopper marketing: Moving online |
| description |
The advent of smartphones have changed the way advertisers induce shoppers to buy |
| format |
text |
| author |
Singapore Management University |
| author_facet |
Singapore Management University |
| author_sort |
Singapore Management University |
| title |
Shopper marketing: Moving online |
| title_short |
Shopper marketing: Moving online |
| title_full |
Shopper marketing: Moving online |
| title_fullStr |
Shopper marketing: Moving online |
| title_full_unstemmed |
Shopper marketing: Moving online |
| title_sort |
shopper marketing: moving online |
| publisher |
Institutional Knowledge at Singapore Management University |
| publishDate |
2015 |
| url |
https://ink.library.smu.edu.sg/pers/235 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1201&context=pers |
| _version_ |
1681132566008037376 |