Shopper marketing: Moving online

Shopper marketing: Moving online

The advent of smartphones have changed the way advertisers induce shoppers to buy

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Bibliographic Details
Main Author: Singapore Management University
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2015
Subjects:
Advertising and Promotion Management
E-Commerce
Technology and Innovation
Online Access:https://ink.library.smu.edu.sg/pers/235
https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1201&context=pers
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Institution: Singapore Management University
Language: English

Internet

https://ink.library.smu.edu.sg/pers/235
https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1201&context=pers

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