Shopper marketing: Moving online

• المؤلف الرئيسي: Singapore Management University
• التنسيق: text
• اللغة: English
• منشور في: Institutional Knowledge at Singapore Management University 2015
• الموضوعات: Advertising and Promotion Management; E-Commerce; Technology and Innovation
• الوصول للمادة أونلاين: https://ink.library.smu.edu.sg/pers/235; https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1201&context=pers

The advent of smartphones have changed the way advertisers induce shoppers to buy