Driving Uber’s success

Driving Uber’s success

Besides being a disruptive innovation, Uber’s exponential growth has been based on smart lobbying and use of social media

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Bibliographic Details
Main Author:	Singapore Management University
Format:	text
Language:	English
Published:	Institutional Knowledge at Singapore Management University 2015
Subjects:	Business Administration, Management, and Operations Social Media Technology and Innovation
Online Access:	https://ink.library.smu.edu.sg/pers/227 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1209&context=pers
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Institution:	Singapore Management University
Language:	English

Description
Summary:	Besides being a disruptive innovation, Uber’s exponential growth has been based on smart lobbying and use of social media