Driving Uber’s success

Besides being a disruptive innovation, Uber’s exponential growth has been based on smart lobbying and use of social media

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Main Author: Singapore Management University
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2015
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Online Access:https://ink.library.smu.edu.sg/pers/227
https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1209&context=pers
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Institution: Singapore Management University
Language: English
id sg-smu-ink.pers-1209
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spelling sg-smu-ink.pers-12092017-03-06T03:05:02Z Driving Uber’s success Singapore Management University Besides being a disruptive innovation, Uber’s exponential growth has been based on smart lobbying and use of social media 2015-07-01T07:00:00Z text application/pdf https://ink.library.smu.edu.sg/pers/227 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1209&context=pers http://creativecommons.org/licenses/by-nc-nd/4.0/ Perspectives@SMU eng Institutional Knowledge at Singapore Management University Business Administration, Management, and Operations Social Media Technology and Innovation
institution Singapore Management University
building SMU Libraries
country Singapore
collection InK@SMU
language English
topic Business Administration, Management, and Operations
Social Media
Technology and Innovation
spellingShingle Business Administration, Management, and Operations
Social Media
Technology and Innovation
Singapore Management University
Driving Uber’s success
description Besides being a disruptive innovation, Uber’s exponential growth has been based on smart lobbying and use of social media
format text
author Singapore Management University
author_facet Singapore Management University
author_sort Singapore Management University
title Driving Uber’s success
title_short Driving Uber’s success
title_full Driving Uber’s success
title_fullStr Driving Uber’s success
title_full_unstemmed Driving Uber’s success
title_sort driving uber’s success
publisher Institutional Knowledge at Singapore Management University
publishDate 2015
url https://ink.library.smu.edu.sg/pers/227
https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1209&context=pers
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