Would you pay extra to support a local brand?
Global has more appeal but there is a home-country advantage
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Institutional Knowledge at Singapore Management University
2015
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| Online Access: | https://ink.library.smu.edu.sg/pers/226 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1210&context=pers |
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sg-smu-ink.pers-12102017-03-06T03:07:27Z Would you pay extra to support a local brand? Singapore Management University Global has more appeal but there is a home-country advantage 2015-07-01T07:00:00Z text application/pdf https://ink.library.smu.edu.sg/pers/226 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1210&context=pers http://creativecommons.org/licenses/by-nc-nd/4.0/ Perspectives@SMU eng Institutional Knowledge at Singapore Management University Advertising and Promotion Management Entrepreneurial and Small Business Operations Marketing |
| institution |
Singapore Management University |
| building |
SMU Libraries |
| country |
Singapore |
| collection |
InK@SMU |
| language |
English |
| topic |
Advertising and Promotion Management Entrepreneurial and Small Business Operations Marketing |
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Advertising and Promotion Management Entrepreneurial and Small Business Operations Marketing Singapore Management University Would you pay extra to support a local brand? |
| description |
Global has more appeal but there is a home-country advantage |
| format |
text |
| author |
Singapore Management University |
| author_facet |
Singapore Management University |
| author_sort |
Singapore Management University |
| title |
Would you pay extra to support a local brand? |
| title_short |
Would you pay extra to support a local brand? |
| title_full |
Would you pay extra to support a local brand? |
| title_fullStr |
Would you pay extra to support a local brand? |
| title_full_unstemmed |
Would you pay extra to support a local brand? |
| title_sort |
would you pay extra to support a local brand? |
| publisher |
Institutional Knowledge at Singapore Management University |
| publishDate |
2015 |
| url |
https://ink.library.smu.edu.sg/pers/226 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1210&context=pers |
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