Would you pay extra to support a local brand?
Global has more appeal but there is a home-country advantage
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| Main Author: | |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2015
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/pers/226 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1210&context=pers |
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| Institution: | Singapore Management University |
| Language: | English |