Would you pay extra to support a local brand?

Would you pay extra to support a local brand?

Global has more appeal but there is a home-country advantage

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Bibliographic Details
Main Author: Singapore Management University
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2015
Subjects:
Advertising and Promotion Management
Entrepreneurial and Small Business Operations
Marketing
Online Access:https://ink.library.smu.edu.sg/pers/226
https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1210&context=pers
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Institution: Singapore Management University
Language: English

Internet

https://ink.library.smu.edu.sg/pers/226
https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1210&context=pers

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