Finding answers in digital media research
It is a different ball game altogether when measuring the effectiveness of an online advertisement than that of print and broadcast
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2014
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/pers/242 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1254&context=pers |
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| Institution: | Singapore Management University |
| Language: | English |
| Summary: | It is a different ball game altogether when measuring the effectiveness of an online advertisement than that of print and broadcast |
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