Finding answers in digital media research
It is a different ball game altogether when measuring the effectiveness of an online advertisement than that of print and broadcast
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Institutional Knowledge at Singapore Management University
2014
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| Online Access: | https://ink.library.smu.edu.sg/pers/242 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1254&context=pers |
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sg-smu-ink.pers-12542017-03-06T09:29:34Z Finding answers in digital media research Singapore Management University It is a different ball game altogether when measuring the effectiveness of an online advertisement than that of print and broadcast 2014-08-01T07:00:00Z text application/pdf https://ink.library.smu.edu.sg/pers/242 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1254&context=pers http://creativecommons.org/licenses/by-nc-nd/4.0/ Perspectives@SMU eng Institutional Knowledge at Singapore Management University Advertising and Promotion Management Marketing Technology and Innovation |
| institution |
Singapore Management University |
| building |
SMU Libraries |
| country |
Singapore |
| collection |
InK@SMU |
| language |
English |
| topic |
Advertising and Promotion Management Marketing Technology and Innovation |
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Advertising and Promotion Management Marketing Technology and Innovation Singapore Management University Finding answers in digital media research |
| description |
It is a different ball game altogether when measuring the effectiveness of an online advertisement than that of print and broadcast |
| format |
text |
| author |
Singapore Management University |
| author_facet |
Singapore Management University |
| author_sort |
Singapore Management University |
| title |
Finding answers in digital media research |
| title_short |
Finding answers in digital media research |
| title_full |
Finding answers in digital media research |
| title_fullStr |
Finding answers in digital media research |
| title_full_unstemmed |
Finding answers in digital media research |
| title_sort |
finding answers in digital media research |
| publisher |
Institutional Knowledge at Singapore Management University |
| publishDate |
2014 |
| url |
https://ink.library.smu.edu.sg/pers/242 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1254&context=pers |
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1681132585483239424 |