Growing in Asia: P&G turns to market research
“Create excitement in the market with new products; entice the competitors to play, and together, we can grow the market,” said Medhee Jarumaneeroj, the 'influencer marketing & external relations leader' for Procter & Gamble (P&G) Asia's male grooming outfit. Speaking at t...
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Format: | text |
Language: | English |
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Institutional Knowledge at Singapore Management University
2011
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Online Access: | https://ink.library.smu.edu.sg/pers/325 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1326&context=pers |
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Institution: | Singapore Management University |
Language: | English |
Summary: | “Create excitement in the market with new products; entice the competitors to play, and together, we can grow the market,” said Medhee Jarumaneeroj, the 'influencer marketing & external relations leader' for Procter & Gamble (P&G) Asia's male grooming outfit. Speaking at the Marketing Excellence Speaker Series, a monthly talk organised by SMU's Centre of Marketing Excellence, Jarumaneeroj expressed excitement about Asia as a huge growth market for the American multinational. |
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