Growing in Asia: P&G turns to market research

“Create excitement in the market with new products; entice the competitors to play, and together, we can grow the market,” said Medhee Jarumaneeroj, the 'influencer marketing & external relations leader' for Procter & Gamble (P&G) Asia's male grooming outfit. Speaking at t...

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Main Author:	Singapore Management University
Format:	text
Language:	English
Published:	Institutional Knowledge at Singapore Management University 2011
Subjects:	Asian Studies Entrepreneurial and Small Business Operations Marketing Sales and Merchandising
Online Access:	https://ink.library.smu.edu.sg/pers/325 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1326&context=pers
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Institution:	Singapore Management University
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id	sg-smu-ink.pers-1326
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spelling	sg-smu-ink.pers-13262017-03-23T09:09:18Z Growing in Asia: P&G turns to market research Singapore Management University “Create excitement in the market with new products; entice the competitors to play, and together, we can grow the market,” said Medhee Jarumaneeroj, the 'influencer marketing & external relations leader' for Procter & Gamble (P&G) Asia's male grooming outfit. Speaking at the Marketing Excellence Speaker Series, a monthly talk organised by SMU's Centre of Marketing Excellence, Jarumaneeroj expressed excitement about Asia as a huge growth market for the American multinational. 2011-10-01T07:00:00Z text application/pdf https://ink.library.smu.edu.sg/pers/325 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1326&context=pers http://creativecommons.org/licenses/by-nc-nd/4.0/ Perspectives@SMU eng Institutional Knowledge at Singapore Management University Asian Studies Entrepreneurial and Small Business Operations Marketing Sales and Merchandising
institution	Singapore Management University
building	SMU Libraries
country	Singapore
collection	InK@SMU
language	English
topic	Asian Studies Entrepreneurial and Small Business Operations Marketing Sales and Merchandising
spellingShingle	Asian Studies Entrepreneurial and Small Business Operations Marketing Sales and Merchandising Singapore Management University Growing in Asia: P&G turns to market research
description	“Create excitement in the market with new products; entice the competitors to play, and together, we can grow the market,” said Medhee Jarumaneeroj, the 'influencer marketing & external relations leader' for Procter & Gamble (P&G) Asia's male grooming outfit. Speaking at the Marketing Excellence Speaker Series, a monthly talk organised by SMU's Centre of Marketing Excellence, Jarumaneeroj expressed excitement about Asia as a huge growth market for the American multinational.
format	text
author	Singapore Management University
author_facet	Singapore Management University
author_sort	Singapore Management University
title	Growing in Asia: P&G turns to market research
title_short	Growing in Asia: P&G turns to market research
title_full	Growing in Asia: P&G turns to market research
title_fullStr	Growing in Asia: P&G turns to market research
title_full_unstemmed	Growing in Asia: P&G turns to market research
title_sort	growing in asia: p&g turns to market research
publisher	Institutional Knowledge at Singapore Management University
publishDate	2011
url	https://ink.library.smu.edu.sg/pers/325 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1326&context=pers
_version_	1681132554254548992

Growing in Asia: P&G turns to market research

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