Growing in Asia: P&G turns to market research
“Create excitement in the market with new products; entice the competitors to play, and together, we can grow the market,” said Medhee Jarumaneeroj, the 'influencer marketing & external relations leader' for Procter & Gamble (P&G) Asia's male grooming outfit. Speaking at t...
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2011
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| Online Access: | https://ink.library.smu.edu.sg/pers/325 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1326&context=pers |
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| Institution: | Singapore Management University |
| Language: | English |
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