Love, Bonito: Brick-and-mortar lessons from an online fashion brand
Three things stand out: The omnichannel North Star metric; quantifying the customer experience; and dressing rooms
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Institutional Knowledge at Singapore Management University
2020
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sg-smu-ink.pers-15152020-03-31T09:18:42Z Love, Bonito: Brick-and-mortar lessons from an online fashion brand Singapore Management University Three things stand out: The omnichannel North Star metric; quantifying the customer experience; and dressing rooms 2020-01-01T08:00:00Z text application/pdf https://ink.library.smu.edu.sg/pers/499 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1515&context=pers http://creativecommons.org/licenses/by-nc-nd/4.0/ Perspectives@SMU eng Institutional Knowledge at Singapore Management University Business Administration, Management, and Operations E-Commerce |
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Singapore Management University |
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SMU Libraries |
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Asia |
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Singapore Singapore |
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SMU Libraries |
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InK@SMU |
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English |
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Business Administration, Management, and Operations E-Commerce |
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Business Administration, Management, and Operations E-Commerce Singapore Management University Love, Bonito: Brick-and-mortar lessons from an online fashion brand |
| description |
Three things stand out: The omnichannel North Star metric; quantifying the customer experience; and dressing rooms |
| format |
text |
| author |
Singapore Management University |
| author_facet |
Singapore Management University |
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Singapore Management University |
| title |
Love, Bonito: Brick-and-mortar lessons from an online fashion brand |
| title_short |
Love, Bonito: Brick-and-mortar lessons from an online fashion brand |
| title_full |
Love, Bonito: Brick-and-mortar lessons from an online fashion brand |
| title_fullStr |
Love, Bonito: Brick-and-mortar lessons from an online fashion brand |
| title_full_unstemmed |
Love, Bonito: Brick-and-mortar lessons from an online fashion brand |
| title_sort |
love, bonito: brick-and-mortar lessons from an online fashion brand |
| publisher |
Institutional Knowledge at Singapore Management University |
| publishDate |
2020 |
| url |
https://ink.library.smu.edu.sg/pers/499 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1515&context=pers |
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