Love, Bonito: Brick-and-mortar lessons from an online fashion brand
Three things stand out: The omnichannel North Star metric; quantifying the customer experience; and dressing rooms
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2020
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/pers/499 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1515&context=pers |
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| Institution: | Singapore Management University |
| Language: | English |
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