Luxuriously succeeding in China
To succeed, luxury brands in China must speak to the aspirations and yearnings of young Chinese and help them become a “better me"
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| Main Author: | |
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2019
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| Online Access: | https://ink.library.smu.edu.sg/pers/519 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1530&context=pers |
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| Institution: | Singapore Management University |
| Language: | English |
| Summary: | To succeed, luxury brands in China must speak to the aspirations and yearnings of young Chinese and help them become a “better me" |
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