Luxuriously succeeding in China

To succeed, luxury brands in China must speak to the aspirations and yearnings of young Chinese and help them become a “better me"

Saved in:
Bibliographic Details
Main Author: Singapore Management University
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2019
Subjects:
Online Access:https://ink.library.smu.edu.sg/pers/519
https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1530&context=pers
Tags: Add Tag
No Tags, Be the first to tag this record!
Institution: Singapore Management University
Language: English
id sg-smu-ink.pers-1530
record_format dspace
spelling sg-smu-ink.pers-15302020-04-02T08:25:43Z Luxuriously succeeding in China Singapore Management University To succeed, luxury brands in China must speak to the aspirations and yearnings of young Chinese and help them become a “better me" 2019-11-01T07:00:00Z text application/pdf https://ink.library.smu.edu.sg/pers/519 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1530&context=pers http://creativecommons.org/licenses/by-nc-nd/4.0/ Perspectives@SMU eng Institutional Knowledge at Singapore Management University Advertising and Promotion Management Asian Studies
institution Singapore Management University
building SMU Libraries
continent Asia
country Singapore
Singapore
content_provider SMU Libraries
collection InK@SMU
language English
topic Advertising and Promotion Management
Asian Studies
spellingShingle Advertising and Promotion Management
Asian Studies
Singapore Management University
Luxuriously succeeding in China
description To succeed, luxury brands in China must speak to the aspirations and yearnings of young Chinese and help them become a “better me"
format text
author Singapore Management University
author_facet Singapore Management University
author_sort Singapore Management University
title Luxuriously succeeding in China
title_short Luxuriously succeeding in China
title_full Luxuriously succeeding in China
title_fullStr Luxuriously succeeding in China
title_full_unstemmed Luxuriously succeeding in China
title_sort luxuriously succeeding in china
publisher Institutional Knowledge at Singapore Management University
publishDate 2019
url https://ink.library.smu.edu.sg/pers/519
https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1530&context=pers
_version_ 1712300751973253120