Luxuriously succeeding in China
To succeed, luxury brands in China must speak to the aspirations and yearnings of young Chinese and help them become a “better me"
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Institutional Knowledge at Singapore Management University
2019
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sg-smu-ink.pers-15302020-04-02T08:25:43Z Luxuriously succeeding in China Singapore Management University To succeed, luxury brands in China must speak to the aspirations and yearnings of young Chinese and help them become a “better me" 2019-11-01T07:00:00Z text application/pdf https://ink.library.smu.edu.sg/pers/519 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1530&context=pers http://creativecommons.org/licenses/by-nc-nd/4.0/ Perspectives@SMU eng Institutional Knowledge at Singapore Management University Advertising and Promotion Management Asian Studies |
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Advertising and Promotion Management Asian Studies |
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Advertising and Promotion Management Asian Studies Singapore Management University Luxuriously succeeding in China |
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To succeed, luxury brands in China must speak to the aspirations and yearnings of young Chinese and help them become a “better me" |
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Singapore Management University |
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Singapore Management University |
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Luxuriously succeeding in China |
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Luxuriously succeeding in China |
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Luxuriously succeeding in China |
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Luxuriously succeeding in China |
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Luxuriously succeeding in China |
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luxuriously succeeding in china |
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Institutional Knowledge at Singapore Management University |
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2019 |
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https://ink.library.smu.edu.sg/pers/519 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1530&context=pers |
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