For him it rains, for her it pours: How weather and gender impact consumption

For him it rains, for her it pours: How weather and gender impact consumption

Marketers and business managers benefit from knowing why weather may be associated with increased consumption, and how this process may differ across men and women, according to UNSW Business School research

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Bibliographic Details
Main Author:	Singapore Management University
Format:	text
Language:	English
Published:	Institutional Knowledge at Singapore Management University 2021
Subjects:	weather consumption behaviour consumer decisions strategy Marketing Strategic Management Policy
Online Access:	https://ink.library.smu.edu.sg/pers/564 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1553&context=pers
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Institution:	Singapore Management University
Language:	English

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Summary:	Marketers and business managers benefit from knowing why weather may be associated with increased consumption, and how this process may differ across men and women, according to UNSW Business School research