For him it rains, for her it pours: How weather and gender impact consumption
Marketers and business managers benefit from knowing why weather may be associated with increased consumption, and how this process may differ across men and women, according to UNSW Business School research
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Institutional Knowledge at Singapore Management University
2021
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sg-smu-ink.pers-15532021-04-12T07:32:03Z For him it rains, for her it pours: How weather and gender impact consumption Singapore Management University Marketers and business managers benefit from knowing why weather may be associated with increased consumption, and how this process may differ across men and women, according to UNSW Business School research 2021-01-01T08:00:00Z text application/pdf https://ink.library.smu.edu.sg/pers/564 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1553&context=pers http://creativecommons.org/licenses/by-nc-nd/4.0/ Perspectives@SMU eng Institutional Knowledge at Singapore Management University weather consumption behaviour consumer decisions strategy Marketing Strategic Management Policy |
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weather consumption behaviour consumer decisions strategy Marketing Strategic Management Policy |
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weather consumption behaviour consumer decisions strategy Marketing Strategic Management Policy Singapore Management University For him it rains, for her it pours: How weather and gender impact consumption |
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Marketers and business managers benefit from knowing why weather may be associated with increased consumption, and how this process may differ across men and women, according to UNSW Business School research |
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text |
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Singapore Management University |
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For him it rains, for her it pours: How weather and gender impact consumption |
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For him it rains, for her it pours: How weather and gender impact consumption |
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For him it rains, for her it pours: How weather and gender impact consumption |
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For him it rains, for her it pours: How weather and gender impact consumption |
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For him it rains, for her it pours: How weather and gender impact consumption |
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for him it rains, for her it pours: how weather and gender impact consumption |
| publisher |
Institutional Knowledge at Singapore Management University |
| publishDate |
2021 |
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https://ink.library.smu.edu.sg/pers/564 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1553&context=pers |
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