For him it rains, for her it pours: How weather and gender impact consumption
Marketers and business managers benefit from knowing why weather may be associated with increased consumption, and how this process may differ across men and women, according to UNSW Business School research
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2021
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| Online Access: | https://ink.library.smu.edu.sg/pers/564 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1553&context=pers |
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| Institution: | Singapore Management University |
| Language: | English |