Digital red packets and the power of sharing online
Research study finds that digital red packets are most useful as a tool for companies to gain new and retain existing customers when they are allowed to be shared on social media
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Institutional Knowledge at Singapore Management University
2022
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sg-smu-ink.pers-15992022-03-21T02:00:35Z Digital red packets and the power of sharing online Singapore Management University Research study finds that digital red packets are most useful as a tool for companies to gain new and retain existing customers when they are allowed to be shared on social media 2022-02-01T08:00:00Z text application/pdf https://ink.library.smu.edu.sg/pers/600 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1599&context=pers http://creativecommons.org/licenses/by-nc-nd/4.0/ Perspectives@SMU eng Institutional Knowledge at Singapore Management University digital red packets business model technology change Advertising and Promotion Management Technology and Innovation |
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digital red packets business model technology change Advertising and Promotion Management Technology and Innovation |
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digital red packets business model technology change Advertising and Promotion Management Technology and Innovation Singapore Management University Digital red packets and the power of sharing online |
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Research study finds that digital red packets are most useful as a tool for companies to gain new and retain existing customers when they are allowed to be shared on social media |
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text |
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Singapore Management University |
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Singapore Management University |
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Singapore Management University |
| title |
Digital red packets and the power of sharing online |
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Digital red packets and the power of sharing online |
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Digital red packets and the power of sharing online |
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Digital red packets and the power of sharing online |
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Digital red packets and the power of sharing online |
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digital red packets and the power of sharing online |
| publisher |
Institutional Knowledge at Singapore Management University |
| publishDate |
2022 |
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https://ink.library.smu.edu.sg/pers/600 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1599&context=pers |
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