Digital red packets and the power of sharing online
Research study finds that digital red packets are most useful as a tool for companies to gain new and retain existing customers when they are allowed to be shared on social media
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2022
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/pers/600 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1599&context=pers |
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| Institution: | Singapore Management University |
| Language: | English |