Why companies need to be authentic about brand activism
Companies looking to engage in brand activism need to be authentic in their campaign otherwise they run the risk of consumer backlash
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| Language: | English |
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Institutional Knowledge at Singapore Management University
2022
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| Online Access: | https://ink.library.smu.edu.sg/pers/638 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1641&context=pers |
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sg-smu-ink.pers-16412022-05-31T07:08:21Z Why companies need to be authentic about brand activism Singapore Management University Companies looking to engage in brand activism need to be authentic in their campaign otherwise they run the risk of consumer backlash 2022-05-01T07:00:00Z text application/pdf https://ink.library.smu.edu.sg/pers/638 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1641&context=pers http://creativecommons.org/licenses/by-nc-nd/4.0/ Perspectives@SMU eng Institutional Knowledge at Singapore Management University branding marketing brand activism Marketing |
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Singapore Management University |
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SMU Libraries |
| continent |
Asia |
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Singapore Singapore |
| content_provider |
SMU Libraries |
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InK@SMU |
| language |
English |
| topic |
branding marketing brand activism Marketing |
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branding marketing brand activism Marketing Singapore Management University Why companies need to be authentic about brand activism |
| description |
Companies looking to engage in brand activism need to be authentic in their campaign otherwise they run the risk of consumer backlash |
| format |
text |
| author |
Singapore Management University |
| author_facet |
Singapore Management University |
| author_sort |
Singapore Management University |
| title |
Why companies need to be authentic about brand activism |
| title_short |
Why companies need to be authentic about brand activism |
| title_full |
Why companies need to be authentic about brand activism |
| title_fullStr |
Why companies need to be authentic about brand activism |
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Why companies need to be authentic about brand activism |
| title_sort |
why companies need to be authentic about brand activism |
| publisher |
Institutional Knowledge at Singapore Management University |
| publishDate |
2022 |
| url |
https://ink.library.smu.edu.sg/pers/638 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1641&context=pers |
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