Effective CEO Branding

The media phenomenon of the ‘celebrity CEO’ has been around for about 30 years. In recent decades, however, the coverage of CEOs has significantly increased in the media, many CEOs have also taken up the role as the ‘face’ of their corporations, personifying and embodying what their companies stand...

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Bibliographic Details
Main Author: HALFF, Jurrien Gregor
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2013
Subjects:
Online Access:https://ink.library.smu.edu.sg/podcasts/3
http://soundcloud.com/sgsmu/effective-ceo-branding
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Institution: Singapore Management University
Language: English