Effective CEO Branding
The media phenomenon of the ‘celebrity CEO’ has been around for about 30 years. In recent decades, however, the coverage of CEOs has significantly increased in the media, many CEOs have also taken up the role as the ‘face’ of their corporations, personifying and embodying what their companies stand...
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2013
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| Online Access: | https://ink.library.smu.edu.sg/podcasts/3 http://soundcloud.com/sgsmu/effective-ceo-branding |
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| Institution: | Singapore Management University |
| Language: | English |