Melbourne Mandate: Key document defining the direction of the global PR industry and endorsed by 160 000 professionals

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Bibliographic Details
Main Authors: HALFF, Jurrien Gregor, Tisch, Daniel, Gregory, Anne, Valin, Jean
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2012
Subjects:
Online Access:https://ink.library.smu.edu.sg/lkcsb_research/3389
https://ink.library.smu.edu.sg/context/lkcsb_research/article/4388/viewcontent/Melbourne_Mandate_Text_final.pdf
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Institution: Singapore Management University
Language: English