Melbourne Mandate: Key document defining the direction of the global PR industry and endorsed by 160 000 professionals

• المؤلفون الرئيسيون: HALFF, Jurrien Gregor, Tisch, Daniel, Gregory, Anne, Valin, Jean
• التنسيق: text
• اللغة: English
• منشور في: Institutional Knowledge at Singapore Management University 2012
• الموضوعات: Business and Corporate Communications; Marketing
• الوصول للمادة أونلاين: https://ink.library.smu.edu.sg/lkcsb_research/3389; https://ink.library.smu.edu.sg/context/lkcsb_research/article/4388/viewcontent/Melbourne_Mandate_Text_final.pdf