Melbourne Mandate: Key document defining the direction of the global PR industry and endorsed by 160 000 professionals
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Institutional Knowledge at Singapore Management University
2012
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| 在線閱讀: | https://ink.library.smu.edu.sg/lkcsb_research/3389 https://ink.library.smu.edu.sg/context/lkcsb_research/article/4388/viewcontent/Melbourne_Mandate_Text_final.pdf |
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sg-smu-ink.lkcsb_research-43882018-07-13T07:47:50Z Melbourne Mandate: Key document defining the direction of the global PR industry and endorsed by 160 000 professionals HALFF, Jurrien Gregor Tisch, Daniel Gregory, Anne Valin, Jean 2012-12-01T08:00:00Z text application/pdf https://ink.library.smu.edu.sg/lkcsb_research/3389 https://ink.library.smu.edu.sg/context/lkcsb_research/article/4388/viewcontent/Melbourne_Mandate_Text_final.pdf http://creativecommons.org/licenses/by-nc-nd/4.0/ Research Collection Lee Kong Chian School Of Business eng Institutional Knowledge at Singapore Management University Business and Corporate Communications Marketing |
| institution |
Singapore Management University |
| building |
SMU Libraries |
| continent |
Asia |
| country |
Singapore Singapore |
| content_provider |
SMU Libraries |
| collection |
InK@SMU |
| language |
English |
| topic |
Business and Corporate Communications Marketing |
| spellingShingle |
Business and Corporate Communications Marketing HALFF, Jurrien Gregor Tisch, Daniel Gregory, Anne Valin, Jean Melbourne Mandate: Key document defining the direction of the global PR industry and endorsed by 160 000 professionals |
| format |
text |
| author |
HALFF, Jurrien Gregor Tisch, Daniel Gregory, Anne Valin, Jean |
| author_facet |
HALFF, Jurrien Gregor Tisch, Daniel Gregory, Anne Valin, Jean |
| author_sort |
HALFF, Jurrien Gregor |
| title |
Melbourne Mandate: Key document defining the direction of the global PR industry and endorsed by 160 000 professionals |
| title_short |
Melbourne Mandate: Key document defining the direction of the global PR industry and endorsed by 160 000 professionals |
| title_full |
Melbourne Mandate: Key document defining the direction of the global PR industry and endorsed by 160 000 professionals |
| title_fullStr |
Melbourne Mandate: Key document defining the direction of the global PR industry and endorsed by 160 000 professionals |
| title_full_unstemmed |
Melbourne Mandate: Key document defining the direction of the global PR industry and endorsed by 160 000 professionals |
| title_sort |
melbourne mandate: key document defining the direction of the global pr industry and endorsed by 160 000 professionals |
| publisher |
Institutional Knowledge at Singapore Management University |
| publishDate |
2012 |
| url |
https://ink.library.smu.edu.sg/lkcsb_research/3389 https://ink.library.smu.edu.sg/context/lkcsb_research/article/4388/viewcontent/Melbourne_Mandate_Text_final.pdf |
| _version_ |
1770571415013031936 |