Melbourne Mandate: Key document defining the direction of the global PR industry and endorsed by 160 000 professionals

Melbourne Mandate: Key document defining the direction of the global PR industry and endorsed by 160 000 professionals

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Bibliographic Details
Main Authors: HALFF, Jurrien Gregor, Tisch, Daniel, Gregory, Anne, Valin, Jean
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2012
Subjects:
Business and Corporate Communications
Marketing
Online Access:https://ink.library.smu.edu.sg/lkcsb_research/3389
https://ink.library.smu.edu.sg/context/lkcsb_research/article/4388/viewcontent/Melbourne_Mandate_Text_final.pdf
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Institution: Singapore Management University
Language: English
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spelling sg-smu-ink.lkcsb_research-43882018-07-13T07:47:50Z Melbourne Mandate: Key document defining the direction of the global PR industry and endorsed by 160 000 professionals HALFF, Jurrien Gregor Tisch, Daniel Gregory, Anne Valin, Jean 2012-12-01T08:00:00Z text application/pdf https://ink.library.smu.edu.sg/lkcsb_research/3389 https://ink.library.smu.edu.sg/context/lkcsb_research/article/4388/viewcontent/Melbourne_Mandate_Text_final.pdf http://creativecommons.org/licenses/by-nc-nd/4.0/ Research Collection Lee Kong Chian School Of Business eng Institutional Knowledge at Singapore Management University Business and Corporate Communications Marketing
institution Singapore Management University
building SMU Libraries
continent Asia
country Singapore
Singapore
content_provider SMU Libraries
collection InK@SMU
language English
topic Business and Corporate Communications
Marketing
spellingShingle Business and Corporate Communications
Marketing
HALFF, Jurrien Gregor
Tisch, Daniel
Gregory, Anne
Valin, Jean
Melbourne Mandate: Key document defining the direction of the global PR industry and endorsed by 160 000 professionals
format text
author HALFF, Jurrien Gregor
Tisch, Daniel
Gregory, Anne
Valin, Jean
author_facet HALFF, Jurrien Gregor
Tisch, Daniel
Gregory, Anne
Valin, Jean
author_sort HALFF, Jurrien Gregor
title Melbourne Mandate: Key document defining the direction of the global PR industry and endorsed by 160 000 professionals
title_short Melbourne Mandate: Key document defining the direction of the global PR industry and endorsed by 160 000 professionals
title_full Melbourne Mandate: Key document defining the direction of the global PR industry and endorsed by 160 000 professionals
title_fullStr Melbourne Mandate: Key document defining the direction of the global PR industry and endorsed by 160 000 professionals
title_full_unstemmed Melbourne Mandate: Key document defining the direction of the global PR industry and endorsed by 160 000 professionals
title_sort melbourne mandate: key document defining the direction of the global pr industry and endorsed by 160 000 professionals
publisher Institutional Knowledge at Singapore Management University
publishDate 2012
url https://ink.library.smu.edu.sg/lkcsb_research/3389
https://ink.library.smu.edu.sg/context/lkcsb_research/article/4388/viewcontent/Melbourne_Mandate_Text_final.pdf
_version_ 1770571415013031936

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