Uncovering merchants’ willingness to wait in on-demand food delivery markets

• Main Authors: LIANG, Jian, ZHAO, Ya, WANG, Hai, XIAO, Zuopeng, KE, Jintao
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2024
• Subjects: Food delivery; On-demand services; Waiting time; Willingness to wait; Numerical Analysis and Scientific Computing; Sales and Merchandising; Transportation
• Online Access: https://ink.library.smu.edu.sg/sis_research/9309; https://ink.library.smu.edu.sg/context/sis_research/article/10309/viewcontent/UncoveringMerchantWillingnessToWait_av.pdf
• Institution: Singapore Management University

While traditional on-demand food delivery services help restaurants reach more customers and enable doorstep deliveries, they also come with drawbacks, such as high commission fees and limited control over the delivery process. White-label food delivery services have emerged as an alternative, ready...