Creating a virtual store image
A study was conducted to describe some of the factors that needed to be considered for a virtual store. It was revealed that the growth of e-commerce and online businesses has made it essential to understand the critical attributes of image for a virtual store. Store image was described as the way i...
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| Main Authors: | , |
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2003
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/sis_research/9392 https://ink.library.smu.edu.sg/context/sis_research/article/10392/viewcontent/953460.953504.pdf |
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| Institution: | Singapore Management University |
| Language: | English |
| Summary: | A study was conducted to describe some of the factors that needed to be considered for a virtual store. It was revealed that the growth of e-commerce and online businesses has made it essential to understand the critical attributes of image for a virtual store. Store image was described as the way in which the store was defined by customers and several studies. The study compiled 77 designs and features into a list used to construct a survey. Four hundred and twenty-seven potential customers were requested to rate the significance of each item on the list. The information gathered identified designs and features that affected virtual store image formation. The items that involved similar or related designs or features were combined within each dimension. The procedure reduced the number of critical attributes for virtual store image formation that were mapped to the framework of a physical store image. |
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