Creating a virtual store image
A study was conducted to describe some of the factors that needed to be considered for a virtual store. It was revealed that the growth of e-commerce and online businesses has made it essential to understand the critical attributes of image for a virtual store. Store image was described as the way i...
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| Main Authors: | , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2003
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/sis_research/9392 https://ink.library.smu.edu.sg/context/sis_research/article/10392/viewcontent/953460.953504.pdf |
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| Institution: | Singapore Management University |
| Language: | English |