Creating a virtual store image
A study was conducted to describe some of the factors that needed to be considered for a virtual store. It was revealed that the growth of e-commerce and online businesses has made it essential to understand the critical attributes of image for a virtual store. Store image was described as the way i...
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sg-smu-ink.sis_research-103922024-10-25T09:02:16Z Creating a virtual store image KATERATTANAKUL, P. SIAU, Keng A study was conducted to describe some of the factors that needed to be considered for a virtual store. It was revealed that the growth of e-commerce and online businesses has made it essential to understand the critical attributes of image for a virtual store. Store image was described as the way in which the store was defined by customers and several studies. The study compiled 77 designs and features into a list used to construct a survey. Four hundred and twenty-seven potential customers were requested to rate the significance of each item on the list. The information gathered identified designs and features that affected virtual store image formation. The items that involved similar or related designs or features were combined within each dimension. The procedure reduced the number of critical attributes for virtual store image formation that were mapped to the framework of a physical store image. 2003-12-01T08:00:00Z text application/pdf https://ink.library.smu.edu.sg/sis_research/9392 info:doi/10.1145/953460.95350 https://ink.library.smu.edu.sg/context/sis_research/article/10392/viewcontent/953460.953504.pdf http://creativecommons.org/licenses/by-nc-nd/4.0/ Research Collection School Of Computing and Information Systems eng Institutional Knowledge at Singapore Management University Databases and Information Systems Digital Communications and Networking |
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Databases and Information Systems Digital Communications and Networking KATERATTANAKUL, P. SIAU, Keng Creating a virtual store image |
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A study was conducted to describe some of the factors that needed to be considered for a virtual store. It was revealed that the growth of e-commerce and online businesses has made it essential to understand the critical attributes of image for a virtual store. Store image was described as the way in which the store was defined by customers and several studies. The study compiled 77 designs and features into a list used to construct a survey. Four hundred and twenty-seven potential customers were requested to rate the significance of each item on the list. The information gathered identified designs and features that affected virtual store image formation. The items that involved similar or related designs or features were combined within each dimension. The procedure reduced the number of critical attributes for virtual store image formation that were mapped to the framework of a physical store image. |
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text |
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KATERATTANAKUL, P. SIAU, Keng |
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KATERATTANAKUL, P. SIAU, Keng |
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KATERATTANAKUL, P. |
title |
Creating a virtual store image |
title_short |
Creating a virtual store image |
title_full |
Creating a virtual store image |
title_fullStr |
Creating a virtual store image |
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Creating a virtual store image |
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creating a virtual store image |
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Institutional Knowledge at Singapore Management University |
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2003 |
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https://ink.library.smu.edu.sg/sis_research/9392 https://ink.library.smu.edu.sg/context/sis_research/article/10392/viewcontent/953460.953504.pdf |
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