Group creativity and technology
Despite the popularity of brainstorming, research has shown that verbal brainstorming is not always effective in increasing group creativity. On the other hand, its electronic counterpart, electronic brainstorming, appears to produce much better results. Is technology the panacea for group idea gene...
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
1995
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| Online Access: | https://ink.library.smu.edu.sg/sis_research/9399 https://ink.library.smu.edu.sg/context/sis_research/article/10399/viewcontent/group_creativity.pdf |
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| Institution: | Singapore Management University |
| Language: | English |
| Summary: | Despite the popularity of brainstorming, research has shown that verbal brainstorming is not always effective in increasing group creativity. On the other hand, its electronic counterpart, electronic brainstorming, appears to produce much better results. Is technology the panacea for group idea generation? This paper first reviews the theory of group creativity and then examines the characteristics of electronic brainstorming that makes it more effective than verbal brainstorming. From the success of electronic brainstorming, it then argues that the use of technology might be the key to overcome the space and time constraints that are commonly faced by creativity groups. |
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