Group creativity and technology
Despite the popularity of brainstorming, research has shown that verbal brainstorming is not always effective in increasing group creativity. On the other hand, its electronic counterpart, electronic brainstorming, appears to produce much better results. Is technology the panacea for group idea gene...
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1995
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sg-smu-ink.sis_research-103992024-10-25T08:54:06Z Group creativity and technology SIAU, Keng Despite the popularity of brainstorming, research has shown that verbal brainstorming is not always effective in increasing group creativity. On the other hand, its electronic counterpart, electronic brainstorming, appears to produce much better results. Is technology the panacea for group idea generation? This paper first reviews the theory of group creativity and then examines the characteristics of electronic brainstorming that makes it more effective than verbal brainstorming. From the success of electronic brainstorming, it then argues that the use of technology might be the key to overcome the space and time constraints that are commonly faced by creativity groups. 1995-09-01T07:00:00Z text application/pdf https://ink.library.smu.edu.sg/sis_research/9399 info:doi/10.1002/j.2162-6057.1995.tb00749.x https://ink.library.smu.edu.sg/context/sis_research/article/10399/viewcontent/group_creativity.pdf http://creativecommons.org/licenses/by-nc-nd/4.0/ Research Collection School Of Computing and Information Systems eng Institutional Knowledge at Singapore Management University Databases and Information Systems |
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Despite the popularity of brainstorming, research has shown that verbal brainstorming is not always effective in increasing group creativity. On the other hand, its electronic counterpart, electronic brainstorming, appears to produce much better results. Is technology the panacea for group idea generation? This paper first reviews the theory of group creativity and then examines the characteristics of electronic brainstorming that makes it more effective than verbal brainstorming. From the success of electronic brainstorming, it then argues that the use of technology might be the key to overcome the space and time constraints that are commonly faced by creativity groups. |
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SIAU, Keng |
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SIAU, Keng |
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SIAU, Keng |
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Group creativity and technology |
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Group creativity and technology |
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Group creativity and technology |
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Group creativity and technology |
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Group creativity and technology |
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group creativity and technology |
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Institutional Knowledge at Singapore Management University |
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1995 |
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https://ink.library.smu.edu.sg/sis_research/9399 https://ink.library.smu.edu.sg/context/sis_research/article/10399/viewcontent/group_creativity.pdf |
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