A qualitative research on marketing and sales in the artificial intelligence age

• Main Authors: YANG, Yin, SIAU, Keng
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2018
• Subjects: Artificial intelligence; Robotics; Machine learning; Deep learning; Automation; Marketing; Sales; Artificial Intelligence and Robotics
• Online Access: https://ink.library.smu.edu.sg/sis_research/9405; https://ink.library.smu.edu.sg/context/sis_research/article/10405/viewcontent/A_Qualitative_Research_on_Marketing_and_Sales_in_the_Artificial_Intelligence_Age.pdf
• Institution: Singapore Management University

The age of artificial intelligence is here! Artificial Intelligence, robotics, machine learning, and automation are impacting the field of marketing and sales in an unprecedented way. In this study, the qualitative research methodology will be used to better understand the revolution and evolution of marketing and sales field in the AI age. Multiple case studies will be performed in various marketing and sales units in different organizations. This research is of value to both academics and practitioners as it aims to provide a detailed analysis and documentation of the changes in marketing and sales functionalities and job markets as AI technology advances.