A qualitative research on marketing and sales in the artificial intelligence age

The age of artificial intelligence is here! Artificial Intelligence, robotics, machine learning, and automation are impacting the field of marketing and sales in an unprecedented way. In this study, the qualitative research methodology will be used to better understand the revolution and evolution o...

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Main Authors: YANG, Yin, SIAU, Keng
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2018
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Online Access:https://ink.library.smu.edu.sg/sis_research/9405
https://ink.library.smu.edu.sg/context/sis_research/article/10405/viewcontent/A_Qualitative_Research_on_Marketing_and_Sales_in_the_Artificial_Intelligence_Age.pdf
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Institution: Singapore Management University
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spelling sg-smu-ink.sis_research-104052024-10-25T08:48:33Z A qualitative research on marketing and sales in the artificial intelligence age YANG, Yin SIAU, Keng The age of artificial intelligence is here! Artificial Intelligence, robotics, machine learning, and automation are impacting the field of marketing and sales in an unprecedented way. In this study, the qualitative research methodology will be used to better understand the revolution and evolution of marketing and sales field in the AI age. Multiple case studies will be performed in various marketing and sales units in different organizations. This research is of value to both academics and practitioners as it aims to provide a detailed analysis and documentation of the changes in marketing and sales functionalities and job markets as AI technology advances. 2018-05-01T07:00:00Z text application/pdf https://ink.library.smu.edu.sg/sis_research/9405 https://ink.library.smu.edu.sg/context/sis_research/article/10405/viewcontent/A_Qualitative_Research_on_Marketing_and_Sales_in_the_Artificial_Intelligence_Age.pdf http://creativecommons.org/licenses/by-nc-nd/4.0/ Research Collection School Of Computing and Information Systems eng Institutional Knowledge at Singapore Management University Artificial intelligence Robotics Machine learning Deep learning Automation Marketing Sales Artificial Intelligence and Robotics Robotics
institution Singapore Management University
building SMU Libraries
continent Asia
country Singapore
Singapore
content_provider SMU Libraries
collection InK@SMU
language English
topic Artificial intelligence
Robotics
Machine learning
Deep learning
Automation
Marketing
Sales
Artificial Intelligence and Robotics
Robotics
spellingShingle Artificial intelligence
Robotics
Machine learning
Deep learning
Automation
Marketing
Sales
Artificial Intelligence and Robotics
Robotics
YANG, Yin
SIAU, Keng
A qualitative research on marketing and sales in the artificial intelligence age
description The age of artificial intelligence is here! Artificial Intelligence, robotics, machine learning, and automation are impacting the field of marketing and sales in an unprecedented way. In this study, the qualitative research methodology will be used to better understand the revolution and evolution of marketing and sales field in the AI age. Multiple case studies will be performed in various marketing and sales units in different organizations. This research is of value to both academics and practitioners as it aims to provide a detailed analysis and documentation of the changes in marketing and sales functionalities and job markets as AI technology advances.
format text
author YANG, Yin
SIAU, Keng
author_facet YANG, Yin
SIAU, Keng
author_sort YANG, Yin
title A qualitative research on marketing and sales in the artificial intelligence age
title_short A qualitative research on marketing and sales in the artificial intelligence age
title_full A qualitative research on marketing and sales in the artificial intelligence age
title_fullStr A qualitative research on marketing and sales in the artificial intelligence age
title_full_unstemmed A qualitative research on marketing and sales in the artificial intelligence age
title_sort qualitative research on marketing and sales in the artificial intelligence age
publisher Institutional Knowledge at Singapore Management University
publishDate 2018
url https://ink.library.smu.edu.sg/sis_research/9405
https://ink.library.smu.edu.sg/context/sis_research/article/10405/viewcontent/A_Qualitative_Research_on_Marketing_and_Sales_in_the_Artificial_Intelligence_Age.pdf
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