A qualitative research on marketing and sales in the artificial intelligence age

• Main Authors: YANG, Yin, SIAU, Keng
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2018
• Subjects: Artificial intelligence; Robotics; Machine learning; Deep learning; Automation; Marketing; Sales; Artificial Intelligence and Robotics
• Online Access: https://ink.library.smu.edu.sg/sis_research/9405; https://ink.library.smu.edu.sg/context/sis_research/article/10405/viewcontent/A_Qualitative_Research_on_Marketing_and_Sales_in_the_Artificial_Intelligence_Age.pdf
• Institution: Singapore Management University

The age of artificial intelligence is here! Artificial Intelligence, robotics, machine learning, and automation are impacting the field of marketing and sales in an unprecedented way. In this study, the qualitative research methodology will be used to better understand the revolution and evolution o...