A qualitative research on marketing and sales in the artificial intelligence age
The age of artificial intelligence is here! Artificial Intelligence, robotics, machine learning, and automation are impacting the field of marketing and sales in an unprecedented way. In this study, the qualitative research methodology will be used to better understand the revolution and evolution o...
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| Main Authors: | , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2018
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/sis_research/9405 https://ink.library.smu.edu.sg/context/sis_research/article/10405/viewcontent/A_Qualitative_Research_on_Marketing_and_Sales_in_the_Artificial_Intelligence_Age.pdf |
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| Institution: | Singapore Management University |
| Language: | English |