An experimental study on U-commerce adoption: The impact of personalization and privacy concerns

• Main Authors: SHENG, H., NAH, Fiona Fui-hoon, SIAU, Keng
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2006
• Subjects: U-commerce; personalization; privacy concerns; context; adoption intention; Databases and Information Systems
• Online Access: https://ink.library.smu.edu.sg/sis_research/9448; https://ink.library.smu.edu.sg/context/sis_research/article/10448/viewcontent/An_Experimental_Study_on_U_Commerce_Adoption__The_Impact_of_Personalization_and_Privacy_Concerns.pdf
• Institution: Singapore Management University

U-commerce represents “anytime, anywhere” commerce, which is believed to be the ultimate form of commerce. Ucommerce can provide a high level of personalization, which can bring additional benefits and values to customers. However, despite these promises and potential benefits, customers’ privacy is...