An experimental study on U-commerce adoption: The impact of personalization and privacy concerns
U-commerce represents “anytime, anywhere” commerce, which is believed to be the ultimate form of commerce. Ucommerce can provide a high level of personalization, which can bring additional benefits and values to customers. However, despite these promises and potential benefits, customers’ privacy is...
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2006
|
| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/sis_research/9448 https://ink.library.smu.edu.sg/context/sis_research/article/10448/viewcontent/An_Experimental_Study_on_U_Commerce_Adoption__The_Impact_of_Personalization_and_Privacy_Concerns.pdf |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Singapore Management University |
| Language: | English |