An experimental study on U-commerce adoption: Impact of personalization and privacy concerns
Ubiquitous commerce (u-commerce) represents "anytime, anywhere" commerce. U-commerce can provide a high level of personalization, which can bring significant benefits to customers. However, privacy is a major concern to customers and an obstacle to the adoption of u-commerce. This research...
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| Main Authors: | , , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2006
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/sis_research/9477 https://ink.library.smu.edu.sg/context/sis_research/article/10477/viewcontent/An_Experimental_Study_on_U_commerce_Adoption__Impact_of_Personalization_and_Privacy_Concerns.pdf |
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| Institution: | Singapore Management University |
| Language: | English |