An experimental study on U-commerce adoption: Impact of personalization and privacy concerns

• Main Authors: SHENG, H., NAH, Fiona Fui-hoon, SIAU, Keng
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2006
• Subjects: ersonalization; privacy concerns; personalization-privacy paradox; situation dependency; adoption intention; Databases and Information Systems
• Online Access: https://ink.library.smu.edu.sg/sis_research/9477; https://ink.library.smu.edu.sg/context/sis_research/article/10477/viewcontent/An_Experimental_Study_on_U_commerce_Adoption__Impact_of_Personalization_and_Privacy_Concerns.pdf
• Institution: Singapore Management University

Ubiquitous commerce (u-commerce) represents "anytime, anywhere" commerce. U-commerce can provide a high level of personalization, which can bring significant benefits to customers. However, privacy is a major concern to customers and an obstacle to the adoption of u-commerce. This research...