Personalization of web services: A study on the fit between web tasks and personalization mechanisms
Personalization is increasingly being considered an important ingredient of Web applications. In most cases, personalization techniques and mechanisms are used for tailoring information services to user needs. It is motivated by the recognition that a user has needs, and meeting them successfully is...
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| Main Authors: | , , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2005
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/sis_research/9479 https://ink.library.smu.edu.sg/context/sis_research/article/10479/viewcontent/Personalization_of_Web_Services_A_Study_on_the_Fit_Between_Web_Tasks_and_Person.pdf |
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| Institution: | Singapore Management University |
| Language: | English |
| Summary: | Personalization is increasingly being considered an important ingredient of Web applications. In most cases, personalization techniques and mechanisms are used for tailoring information services to user needs. It is motivated by the recognition that a user has needs, and meeting them successfully is likely to lead to a satisfying relationship and re-use of the Web services offered. However, if the personalization mechanisms do not match the needs depicted by the tasks, it will decrease user satisfaction and performance. In this research, we use the cognitive fit theory to examine the fit between personalization mechanisms and Web tasks. |
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