Personalization of web services: A study on the fit between web tasks and personalization mechanisms

• Main Authors: NAH, Fiona Fui-hoon, SIAU, Keng, LING, Min
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2005
• Subjects: Cognitive fit; Cognitive fit theory; Personalization mechanisms; Personalizations; User need; User satisfaction; Web application; Web tasks; Graphics and Human Computer Interfaces; Software Engineering
• Online Access: https://ink.library.smu.edu.sg/sis_research/9479; https://ink.library.smu.edu.sg/context/sis_research/article/10479/viewcontent/Personalization_of_Web_Services_A_Study_on_the_Fit_Between_Web_Tasks_and_Person.pdf
• Institution: Singapore Management University

Personalization is increasingly being considered an important ingredient of Web applications. In most cases, personalization techniques and mechanisms are used for tailoring information services to user needs. It is motivated by the recognition that a user has needs, and meeting them successfully is likely to lead to a satisfying relationship and re-use of the Web services offered. However, if the personalization mechanisms do not match the needs depicted by the tasks, it will decrease user satisfaction and performance. In this research, we use the cognitive fit theory to examine the fit between personalization mechanisms and Web tasks.