A qualitative investigation on consumer trust in mobile commerce

A qualitative investigation on consumer trust in mobile commerce

Mobile commerce represents a significant development in e-commerce, offering accessibility, ubiquity, mobility, and localisation to users. Despite the potential of mobile commerce, trust is a major obstacle in its adoption and development. Many consumers feel uncomfortable with the idea of conductin...

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Bibliographic Details
Main Authors: SIAU, Keng, SHENG, Hong, NAH, Fiona Fui-hoon, DAVIS, Sidney A.
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2004
Subjects:
Mobile commerce
trust
E-commerce
empirical study
wireless technology
m-commerce
Databases and Information Systems
E-Commerce
Sales and Merchandising
Online Access:https://ink.library.smu.edu.sg/sis_research/9488
https://ink.library.smu.edu.sg/context/sis_research/article/10488/viewcontent/IJEB2_3_06Siauetal..pdf
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Institution: Singapore Management University
Language: English

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https://ink.library.smu.edu.sg/sis_research/9488
https://ink.library.smu.edu.sg/context/sis_research/article/10488/viewcontent/IJEB2_3_06Siauetal..pdf

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