A qualitative investigation on consumer trust in mobile commerce
Mobile commerce represents a significant development in e-commerce, offering accessibility, ubiquity, mobility, and localisation to users. Despite the potential of mobile commerce, trust is a major obstacle in its adoption and development. Many consumers feel uncomfortable with the idea of conductin...
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| Main Authors: | , , , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2004
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/sis_research/9488 https://ink.library.smu.edu.sg/context/sis_research/article/10488/viewcontent/IJEB2_3_06Siauetal..pdf |
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| Institution: | Singapore Management University |
| Language: | English |