The value of mobile applications: A utility company study

• Main Authors: NAH, Fiona Fui-hoon, SIAU, Keng, SHENG, Hong
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2005
• Subjects: Customer service; Infrastructures; Means-ends network; Up-to-date customer; Databases and Information Systems; Digital Communications and Networking; OS and Networks
• Online Access: https://ink.library.smu.edu.sg/sis_research/9587; https://ink.library.smu.edu.sg/context/sis_research/article/10587/viewcontent/The_value_of_mobile_applications.pdf
• Institution: Singapore Management University

The value proposition of mobile applications i.e. the net value of the benefits and costs associated with the adoption and adaptation of mobile applications is discussed. A means-ends network that depicts the fundamental relationships among the objectives such as efficiency, effectiveness, customer satisfaction, security, cost, and employee acceptance, was developed. The network is useful to researchers as it highlights the issues, concerns, and values of mobile applications. The network help the managers and practitioners to achieve their companies' objectives of implementing mobile and wireless applications.