The value of mobile applications: A utility company study
The value proposition of mobile applications i.e. the net value of the benefits and costs associated with the adoption and adaptation of mobile applications is discussed. A means-ends network that depicts the fundamental relationships among the objectives such as efficiency, effectiveness, customer...
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| Main Authors: | , , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2005
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/sis_research/9587 https://ink.library.smu.edu.sg/context/sis_research/article/10587/viewcontent/The_value_of_mobile_applications.pdf |
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| Institution: | Singapore Management University |
| Language: | English |