Effects of customer expertise on spillovers between products and services: An exploratory study on mobile communications

Effects of customer expertise on spillovers between products and services: An exploratory study on mobile communications

10.1108/09604521211198128

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Bibliographic Details
Main Authors: Ding, Y., Chai, K.-H.
Other Authors: DIVISION OF ENGINEERING AND TECH MGT
Format: Article
Published: 2014
Subjects:
Associative network theory
Customer expertise
Customer satisfaction
Mobile communication systems
Quality
Satisfaction
Service system
Spillover effects
Online Access:http://scholarbank.nus.edu.sg/handle/10635/92838
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Institution: National University of Singapore

Internet

http://scholarbank.nus.edu.sg/handle/10635/92838

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