Effects of customer expertise on spillovers between products and services: An exploratory study on mobile communications
10.1108/09604521211198128
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Main Authors: | Ding, Y., Chai, K.-H. |
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Other Authors: | DIVISION OF ENGINEERING AND TECH MGT |
Format: | Article |
Published: |
2014
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Subjects: | |
Online Access: | http://scholarbank.nus.edu.sg/handle/10635/92838 |
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Institution: | National University of Singapore |
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